What do you think about when you see this picture? Does the “ordinary person” (read that: “not particularly tuned into the environmental message”) connect this picture with what happens in the winter in Los Angeles? (ie. RAIN)
We don’t think so. Of course, it makes sense to all of us. But to the AVERAGE property owner or person walking down the street — this sign means “don’t dump my paint/oil/garbage right into the drain.”
The connection between the storm drain and what’s happening on your own property — when you apply fertilizers, pesticides, herbicides, or allow rainwater to run off the driveway into the street — IS NOT EFFECTIVELY MADE! And that’s because we don’t use a Watershed approach for messaging the urban environmental problems and solutions.
Want to hear more? Join G3′s Pamela Berstler in Tucson, AZ this week at the 2012 AridLID Conference, hosted by Watershed Management Group.